(Banner graphic of PRSA 2018 International Conference logo)

PRSA 2018 International Conference

Oct. 7–9 | Austin

Conference Tracks

Tailor your Conference training to career level, sector and specialization with six tracks: 

Reputation Management: Communication strategies, case studies and resources with an advanced perspective in reputation leadership on defining approaches and developing programs that leverage your organization’s reputation.

Special Interests: Methods to address the needs of specific audiences, as well as areas or industries, such as health care, technology, ethics, diversity, Accreditation, global, education and work/life balance.

Integrated Marketing Communications: Strategic approaches to utilizing and aligning multiple, diverse communication platforms to reinforce campaign effectiveness and achieve objectives.

Leadership & Management: Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.

Tools & Techniques: Skill-building training for messaging, writing, relationship-building, pitching, word of mouth, speechwriting, storytelling, and digital tools and techniques.

Big Data & Measurement: Using analytics and large volume data to optimize the performance of your campaigns and show the fully integrated decision making of your communication strategies for ongoing efficiency.