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PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

Conference Tracks

Tailor your Conference training to career level, sector and specialization with six tracks: 

Marketing Communication: Strategic approaches utilizing content marketing tactics for diverse communication across Paid, Earned, Shared and Owned platforms to prove ROI, enhance campaign effectiveness, and achieve objectives.

Leadership & Management: Best practices in leadership innovation and inspiration, management skills development, team building, workplace infrastructure, conflict resolution and mentoring.

Big Data & Measurement: Using analytics and large-volume data to optimize the performance of your campaigns and show the fully integrated decision-making of your communication strategies for ongoing efficiency.

Reputation & Crisis Management: Communication strategies, case studies and resources with advanced perspectives in reputation management and crisis communication with defined approaches for developing programs to leverage the success of your organization.

Tools & Techniques: Skill-building training for messaging, writing, relationship-building, pitching, word-of-mouth, speechwriting, storytelling, and digital tools and techniques.

Special Interests: Methods to address the needs of specific audiences and aspects such as health care, technology, ethics, diversity, global business and education, plus guidance on Accreditation and work/life balance.