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Advance Your SEO Skills With Social Media Optimization

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Monday, October 17, 2011 11:30 a.m. - 12:45 p.m.

Location: Palazzo Salon E

Lee Odden, chief executive officer, TopRank Marketing

Social media and search engine optimization (SEO) present the most significant opportunity for public relations and communications professionals to master the search and social Web. In this information-packed workshop, learn essential skills for planning social SEO in order to increase reach and engagement. Practical tactics for optimizing blogs, LinkedIn, Facebook, Twitter and YouTube will be discussed. Also, learn about free and low-cost social SEO tools that will help you implement and measure success.

Lee Odden is the chief executive officer of TopRank Online Marketing, a Minneapolis, Minn., based digital marketing agency specializing in strategic Internet marketing consulting, training and implementation services including content, search, email and social media marketing. A veteran Internet marketer, Odden has consulted for B2B clients, including HP, McKesson, BT, Marketo, PRWeb, StrongMail, WebAwards and PRSA National. Odden is one of 25 online marketing experts featured in “Online Marketing Heroes,” published by Wiley, and has been frequently cited for his search and social media marketing expertise by The Economist and Fortune.

Follow @leeodden