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Bringing Sexy Back to Offline Marketing

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Sunday, October 16, 2011 3:00 p.m. - 4:15 p.m.

Location: Palazzo Salon D

Geno Church, word of mouth inspiration officer, Brains on Fire

More than 93 percent of retail sales and 90 percent of word-of-mouth referrals happen offline. Yet, brands seem obsessed with using the latest and greatest social media tools to build customer loyalty. It is time to bring sexy back to word-of-mouth marketing and implement communications plans that fully engage customers, both online and offline.

Final Presentation

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Geno Church is the word-of-mouth inspiration officer at Brains on Fire. He previously worked on campaigns for Fiskars Brands, Best Buy, Colonial Williamsburg Foundation, the American Booksellers Association, Charleston Parks Conservancy, Love146 and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).

Follow @genochurch