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PRSA 2017 International Conference

Oct. 8–10 | Boston

Keynote Speakers

(Photo of Morgan Spurlock)

Documentary Filmmaker Morgan Spurlock

Oscar-nominated filmmaker Morgan Spurlock will kick off the 2017 PRSA International Conference with his always-refreshing perspectives on how the world operates. Now the host of his own CNN series, Spurlock is known for his innovative documentaries on a wide range of subjects.

On Sunday, October 8, Spurlock will lead off the International Conference with what he modestly calls, “The Greatest Lecture Ever Presented.” Utilizing the cutting-edge tools of comic exploration and total self-exploitation, he dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive and deceptively smart, Spurlock shines the definitive light on our branded future.

Read more about Morgan Spurlock here.


Digital Marketing Strategist Jay Baer

Jay Baer believes that digital marketing and online customer service are broken, and he offers a repair kit.

Baer, a best-selling author and consultant, will share his eye-opening insights at the Tuesday, October 10, General Session, from 9:30 – 11 a.m. during the 2017 PRSA International Conference.

He will share proven strategies on how to “Turn Your Customers Into Volunteer Marketers.” In his fast-paced, dynamic presentation, Baer demonstrates the three key ways to use customer experience to trigger positive word of mouth.

As the founder and president of Convince & Convert, a strategy consulting firm, Baer helps leading businesses gain and keep more customers through the smart intersection of technology, social media and customer service. Among the many companies that Baer has advised are Nike, 3M, Walmart and Oracle.

Read more about Jay Baer here