(Banner graphic of PRSA 2017 International Conference logo)

PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Keynote Speakers

(Photo of Morgan Spurlock)

Documentary Filmmaker Morgan Spurlock

Oscar-nominated filmmaker Morgan Spurlock will kick off the 2017 PRSA International Conference with his always-refreshing perspectives on how the world operates. Now the host of his own CNN series, Spurlock is known for his innovative documentaries on a wide range of subjects.

On Sunday, October 8, Spurlock will lead off the International Conference with what he modestly calls, “The Greatest Lecture Ever Presented.” Utilizing the cutting-edge tools of comic exploration and total self-exploitation, he dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Always scathingly funny, subversive and deceptively smart, Spurlock shines the definitive light on our branded future.

Read more about Morgan Spurlock here.

Business Strategist AmyK Hutchens


Executive development coach and think tank facilitator AmyK Hutchens will spotlight ways to “Ignite Brilliance in Your Leadership” on the morning of Monday, October 9.

Widely recognized as a catalyst for producing sustainable solutions to a leader’s most pressing challenges, this dynamo founded AmyK International Inc., an executive development firm focused on leadership skills, healthy team cultures and innovative thinking.

With clients including AT&T, Expedia, IBM, Walmart, John Paul Mitchell Systems, Brighton, Cyber adAPT, Digitech Systems, Herman Miller and hundreds more, Hutchens and her team travel the world helping senior executives lead and collaborate more effectively.

A former executive of a billion dollar global consumer products company and winner of the Vistage UK, International Speaker of the Year, Hutchens is a featured contributor to Entrepreneur magazine. 

Her book, “The Secrets Leaders Keep,” is an Amazon bestseller. Hutchens received her master’s degree from Johns Hopkins University, and has been a featured guest on numerous TV and radio networks including Bloomberg, NBC and ABC for her brain-based commentary on current events. 

Read more about AmyK Hutchens here.


Innovative Entrepreneur Bea Arthur

Bea Arthur, founder and executive director of a think tank called “The Difference,” is the first African-American woman accepted into the prestigious startup accelerator called Y Combinator. On Monday, October 9, Arthur will focus on “Entrepreneurship: Resilience & Pivoting to Success.”

As the founder of one of the first online therapy companies, “In Your Corner,” Arthur was recognized as one of the “New Guard of Women in Tech” by Marie Claire magazine as well as an “Entrepreneur to Bet On” by Newsweek. She also pitched her company on the TV show, “Shark Tank.”

The Columbia University alumna and licensed therapist has been profiled by NPR, MTV, Elle, Refinery29, BuzzFeed, CNN, Fast Company and Entrepreneur magazine, among other publications, all of which praise her creativity and drive.

She has shared her insights with Forbes, where Arthur is an editorial contributor and digital media host for her career coaching series, “Bea Your Best.” She also presented a Tedx Talk on “The Culture of Comparison.”

Arthur is dedicated to influencing the future of therapy and mental health resources through “The Difference.” She believes that the right talk at the right time can make all “The Difference.”

Read more about Bea Arthur


Digital Marketing Strategist Jay Baer

Jay Baer believes that digital marketing and online customer service are broken, and he offers a repair kit.

Baer, a best-selling author and consultant, will share his eye-opening insights at the Tuesday, October 10, General Session.

He will illustrate proven strategies on how to “Turn Your Customers Into Volunteer Marketers.” In his fast-paced, dynamic presentation, Baer demonstrates the three key ways to use customer experience to trigger positive word of mouth.

As the founder and president of Convince & Convert, a strategy consulting firm, Baer helps leading businesses gain and keep more customers through the smart intersection of technology, social media and customer service. Among the many companies that Baer has advised are Nike, 3M, Walmart and Oracle.

Read more about Jay Baer here