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PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

Keynote Speakers

 

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Millennial Marketing Expert Aria Finger: ‘Do Something’ 

Aria Finger is CEO and Chief Old Person of DoSomething.org, the largest tech company exclusively for young people and social change, Aria Finger uses her expertise on all things tech and youth to lead a diverse, impact-driven team. Aria has been an instrumental part of scaling DoSomething.org from less than 100,000 members to over 6 million members in 131 countries today. She created its Teens for Jeans campaign, which to date has clothed over 5 million homeless teenagers. 

With her cause-related marketing experience, Aria has spearheaded partnerships with top brands including Johnson & Johnson, Coke, H&M and CVS Health.

In 2013, Aria founded and became president of TMI, a strategic consultancy that uses DoSomething.org’s 20+ years of experience and proprietary data to help clients reach young people and fuel positive impact in the world.

Aria currently serves on the board of the NYC-based not-for-profit Care for the Homeless, was one of the first 10 World Economic Forum Global Shapers and is an adjunct professor at New York University. In 2016, she was selected as a Young Global Leader by the World Economic Forum.

Aria graduated magna cum laude in economics and political science from Washington University in St. Louis, and completed the Executive Program for Nonprofit Leaders at the Stanford University Graduate School of Business. She was named to the 2012 Crain’s New York Business list of “40 Under Forty” and featured on the cover. In 2016, she was selected as a Young Global Leader by the World Economic Forum.

 

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Digital Marketing Pioneer Ann Handley to Spotlight ‘The Big, Bold, Brave New World of Content & Storytelling’ 

Ann Handley is consistently named one of the most influential marketers on social media. A prominent influencer on LinkedIn, she also has more than 420,000 followers on Twitter. You’ll see why on Tuesday, Oct. 9 as Ann explains why she describes herself as the world’s first Chief Content Officer. Named by IBM as one of the seven people shaping modern marketing, Ann was also cited in Forbes as a top thought leader.

Ann’s best-selling books include “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (co-authored with C.C. Chapman). They have been translated into 19 languages, including Turkish, Korean, Italian, Chinese and Japanese.

She founded MarketingProfs, a marketing training and education company with more than 600,000 subscribers. Through online and in-person education programs, MarketingProfs trains marketers worldwide. The MarketingProfs B2B Marketing Forum is the premier global marketing event for business-to-business marketers. Ann’s previous company, ClickZ, was one of the first sources of digital marketing information in the world. She sold it in 2000 — a lifetime ago in internet years.

Ann has contributed commentary and bylined articles to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR and The Wall Street Journal.

 

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Economic Analyst, Best-Selling Author Robert B. Reich To Speak about “The Common Good”

Robert B. Reich will lead off PRSA Conference on Monday, Oct. 8 as Keynote Speaker. Currently serving as the Chancellor’s Professor of Public Policy at the University of California at Berkeley and Senior Fellow at the Blum Center for Developing Economies, Reich’s most recent book is “The Common Good.” 

Described as a passionate, clear-eyed discussion on why we must restore the idea of the common good to the center of our economics and politics, this book is a fundamental statement about the purpose of society. Rooting his argument in everyday reality and common sense, Reich writes about patriotism, truth and leadership.

The Wall Street Journal named Reich one of the nation’s top 10 thought leaders, and Time magazine called him one of the 10 most successful cabinet secretaries of the past century. Reich served as labor secretary from 1993 to 1997.

Reich, the author of 14 books, previously was also a professor at Harvard University’s John F. Kennedy School of Government, and a professor of social and economic policy at the Heller School for Public Policy and Management at Brandeis University.

His earlier books include “The Work of Nations,” which has been translated into 22 languages, as well as “Locked in the Cabinet” and "The Future of Success," which in 2002 was ranked by BusinessWeek magazine as the #2 best-selling business book.  

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Internationally Renowned Marketing Expert Jonathan Mildenhall

Former Airbnb CMO Jonathan Mildenhall will kick off the 2018 PRSA International Conference on Sunday, Oct. 7 as out first Keynote Speaker.

Mildenhall is a globally recognized thought leader in the worlds of business strategy and creative excellence. A proponent of purposeful branding, he is passionate about connecting consumers with brands in a meaningful, authentic way and building community-driven brands that promote positive societal change. 

In 2013, he was named Creative Marketer of The Year by Cannes Lions International Festival of Creativity. In 2017, he was named jury president for Creative Effectiveness of Cannes Lions Festival. That same year, Mildenhall was included in Forbes’ “The World’s Most Influential CMOs 2017.”

During three-plus years at Airbnb, Mildenhall propelled the company into becoming the world’s first community-driven SuperBrand.

For seven years before that, as Coca-Cola’s vice president of global advertising strategy and content excellence, he radically overhauled Coke’s creative approach, overseeing a number of successful global campaigns.

Mildenhall’s unique background also includes working with several more of the world’s most recognizable brands including Audi, Smirnoff, General Motors, Guinness and PlayStation.

A champion of accelerating diversity in advertising, he also equips audiences with genuine ideas and insights on the role of disruption, creativity, inclusivity and purposeful branding in sparking positive change and uniting humanity around a movement.

Mildenhall recently founded his own firm, 21st Century Brand, where he is helping high-profile startups and venture capital firms in their creative and business strategy initiatives.