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PRSA 2018 International Conference

Communications Convergence: Big Ideas. Bright Futures.

Oct. 7–9 | Austin

Calculating the ROI on Your Communications

Conducting research and measurement can be a lot simpler than most communicators think, and often doesn’t require a survey of any kind. Using timing correlations or pilot/control groups can isolate the exact amount of impact communication had on behavior change, which lets us calculate a credible ROI for the incremental financial value we have added to our organization’s bottom line.

Angela Sinickas, ABC, IABC Fellow, member of IPR Measurement Commission
CEO, Sinickas Communications, Inc.

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Executive Ghostwriting: Helping Senior Leaders Communicate Authentically

Customers, employees and other stakeholders want authentic communication from leaders, brands and organizations. Executives and thought leaders want to communicate better — and more often — but don’t have the time to create compelling, creative content across multiple platforms. A skilled executive ghostwriter can bridge the gap. Learn how to overcome the obstacles to good executive ghostwriting.

Blythe Campbell, APR

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Hands-On Crisis Communication Training

For those who don’t deal with crisis communication situations on a routine basis, being thrown into a crisis situation without past experience or without a working theory on how to deal with a crisis are often left wondering how to effectively and strategically move forward. In this half-day pre-Conference session, participants will learn both effective communications strategies to move them forward as well as work through a multi-step mock crisis scenario to give them experience in applying the strategies under real-world time pressures.

Paul G. Omodt, APR, ABC, MBC
Owner and Principal, Omodt & Associates Critical Communications

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PR Boot Camp

The symbiosis between public relations and journalism is longstanding, so for many it is a natural transition into the profession. This boot camp will equip you with the knowledge and information you need to build your new career in the public relations industry, whether you are a reporter, recent graduate or transitioning professional.

Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

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PR Strategy: Achieving Measurable Outcomes With Behavioral Planning

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.

Stacey Smith, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

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When to Use Videos — and Learn How to Make Them Yourself

This session will teach you how to shoot and edit videos that can be used in media pitches and on social media.

Jason Maderer
Assistant Director, Media Relations, Georgia Institute of Technology

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Opening Night Reception