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PRSA 2017 International Conference

Oct. 8–10 | Boston

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Creative Collaboration in a Tech-Driven World: Top Lessons from Marketing All-Stars Across Disciplines

Professional Development Workshops Set 3

Today’s consumer has the power to choose where and how they get their media. Effectively reaching the right audience requires highly targeted content, which can come in many different forms. Hear from marketing all-stars across multiple disciplines as they discuss best practices for reaching today’s on-demand consumer. You’ll learn how to:

Presenters

Ron Young, founder and CEO, Shocase

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Young is the founder and CEO of Shocase, the first professional social network designed specifically for marketers. He has a proven business track record with more than 30 years of experience as an entrepreneur and marketing leader. He previously held prominent marketing roles at Levi’s, CVS and Electronic Arts, and was founder or CMO of three successful startups that achieved nine-figure exits. His initiatives have been honored by more than 50 business and advertising awards, including a CLIO, ADDY, ANDY, a dozen Product of the Year awards, Red Herring Top 100, Top 10 and #1 Company awards.

              

Shane Ginsberg, president, EVB

Photo of Shane Ginsberg

As EVB's president, Ginsberg is responsible for the agency's growth and talent development. He leads the shop's strategy and business development teams, and is committed to continually evolving EVB's structure to help it grow beyond its digital roots. During his 20 years of experience, Ginsberg has helped define the way agencies and brands connect with consumers in nontraditional media.


Jill Davison, vice president, corporate communications, Time Inc.

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Davison directs corporate strategy, planning and execution of internal and external communications for Time Inc., one of the world's most influential media networks. Collaborating with executive leadership, global advertising sales and marketing, legal, human resources and other teams, Davison develops and implements effective public relations initiatives and activities aligned with corporate busines strategy. She also has led communications strategy, planning and execution for 13 award-winning lifestyle and luxury brands produced by Time Inc. Award-winning brands included Real Simple, Southern Living, Cooking Light, Food & Wine, Travel + Leisure, Departures, Coastal Living and This Old House.


Chris Kofinis, CEO, Park Street Strategies

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Kofinis has been a communications consultant and strategic adviser to an array of democratic candidates, as well as leading Fortune 500 companies and national and international labor unions. During his career, he has helped craft innovative messaging, language and public relations strategies to address an array of crises and issues facing clients across the corporate and political arenas.

Kofinis has worked as a senior communications adviser or strategist to two U.S. presidential candidates, U.S. Senators, leading companies in Silicon Valley and the energy sector, as well as two groundbreaking communications efforts: the first successful presidential draft campaign in 2004 and the national labor campaign against Wal-Mart from 2005-2007. He is a regular commentator on American politics, and has appeared frequently on MSNBC, FOX News, CNBC, FOX Business, CNN, CBS, ABC, NBC and Bloomberg TV. He also has been quoted extensively in the Associated Press, Politico, The Hill, Reuters, the Los Angeles Times, The Wall Street Journal, The New York Times and the Washington Post, as well as other national and international news outlets.


Jim Tobin, president, Ignite Social Media

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Tobin is an experienced social media marketer who works with some of the world's largest brands to run social media promotions and manage ongoing social profiles/channels. He is the author of the 2013 book, "Earn It, Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," and the 2008 book, "Social Media is a Cocktail Party: Why You Already Knew the Rules of Social Media Marketing." He also is a former public relations political spokesperson (having given more than 1,000 interviews) and advertising agency leader (a partner in a mid-sized advertising agency). He formerly ran the largest PAC in the insurance industry, and has a master's in public communication.