(Banner graphic of PRSA 2017 International Conference logo)

PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

More Than Just a Workstream: Changing the Perception of PR

Professional Development Workshops Set 6

For decades, many public relations professionals have complained about their lack of participation in the big picture. This session will inspire PR professionals to expand the aperture of what is typically thought of as “public relations.” You’ll leave this session with actionable steps that can be implemented immediately to help change the perception of what is PR at your organization. You’ll also:

Final Presentation

(Available to registered attendees only. Register now!)


Steve Radick, vice president, director of public relations, Brunner

Photo of Steve Radick

Radick is vice president and director of public relations at Brunner. He recently joined Brunner after leading the PR team at Cramer-Krasselt in Chicago. Radick also spent nine years at management consulting firm Booz Allen Hamilton.