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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

A Communications Vortex

Professional Development Workshop Set 7

It has never been a more exciting — or challenging — time to be a public relations professional. In this session, learn how technology has transformed the profession, creating new ways to communicate and measure results. Marketing, advertising and public relations are becoming more closely aligned and, in fact, even hard to distinguish. More organizations than ever before are pushing their messages through multiple channels that require multi-disciplinary skill sets from practitioners.

You’ll also:

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Robb Lee, chief marketing and communications officer, ASAE: The Center for Association Leadership

Photo of Robb Lee

Lee is responsible for leading and managing all of the activities within ASAE's communications group. His responsibilities include management of marketing, branding, the website, public relations, social media and Associations Now, ASAE's flagship publication. He has more than 20 years of experience in creating, developing, implementing, evaluating and managing national and international multimedia branding, advertising and public relations campaigns for products represented by organizations, including Mitsubishi, GEICO, Post Cereals, Kraft/General Foods Coffees and government clients.


Sabrina Kidwai, APR, CAE, senior manager, public relations, ASAE: The Center for Association Leadership

Photo of Sabrina Kidwai, APR, CAE

Kidwai has been involved in public relations for 14 years. At ASAE, she handles both internal and external communications, and works to increase awareness about the impact associations play in society. She is co-chair of the PRSA 2014 International Conference, and served as a member of the PRSA Board of Directors for four years.