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PRSA 2017 International Conference

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Public Relations Research Presentations Showcase

Professional Development Workshop Set 5

Join academics and colleagues for presentations from the 2014 International Public Relations research Conference. Don W. Stacks, Ph.D., professor, public relations, School of Communications, University of Miami, and IPR Research Fellow, and Zongchao Cathy Li, Ph.D. candidate, University of Miami, will moderate.

A “Corporate Social Advocacy” Approach to Gun Control, Firearms Violence: Attitudes Underlying Consumer Purchase Intentions and Policy Recommendations. 
Melissa D. Dodd, Ph.D., University of Central Florida
Dustin Supa, Ph.D., Boston University

A Nine-Year Longitudinal Analysis Tracking and Measuring Social and Emerging Media Use in Public Relations Practice.
Donald K. Wright, Ph.D., APR, Fellow PRSA, Boston University
Michelle Hinson, Ph.D. candidate, University of Florida

Assessing the Reliability Metrics Proposed as Standards for Traditional Media Analysis — Phase Two. 
Marianne Eisenmann, MBA, Chandler Chicco Companies
Julie O’Neil, Ph.D., Texas Christian University
David Geddes, Ph.D., Geddes Analytics (“Jackson-Sharpe Award”)

Corporate Tweets: Social or Parasocial Interaction.
Tim Coombs, Ph.D., University of Central Florida
Sherry Holladay, Ph.D., University of Central Florida

Does Ethics Matter: An Analysis of How Corporate Social Responsibility Efforts on Facebook and Twitter Affect Stakeholder Perceptions and Intended Behavior. 
Marcia DiStaso, Ph.D., Pennsylvania State University
Tina McCorkindale, Ph.D., Appalachian State University

Hostile Internet Communities and Organization — Public Relationships. 
Maj. Clark Carpenter, M.A., APR+M
, U.S. Marines
Capt. Staci Reidinger, M.A., MBA, APR+M, U.S. Marines (“Big Jack Award”)

Moderators

Don Stacks, Ph.D., associate professor, public relations and corporate communication, University of Miami

Photo of Don Stacks, Ph.D.


  

Zongchao Cathy Li, doctoral student, University of Miami

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Roundtable Presenters

Maj. Clark Carpenter, M.A., APR+M, U.S. Marines

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Tim Coombs, Ph.D., University of Central Florida

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Marcia DiStaso, Ph.D., APR, associate professor, Penn State

Photo of Marcia DiStaso, Ph.D., APR

Marcia DiStaso is an associate professor of public relations in the College of Communications at Penn State. She is also Director of the Institute for Public Relations Digital Media Research Center, co-chair of the Commission on Public Relations, a senior research fellow for the Arthur W. Page Center, a Section Council co-chair, the immediate past chair of the PRSA Educators Academy, and a past chair of the PRSA Financial Communications Section and PRSA National Research Committee.

  

Melissa D. Dodd, Ph.D., University of Central Florida

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Marianne Eisenmann, head, research and analytics, Chandler Chicco Companies, part of inVentiv Health

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Eisenmann is an established thought leader in communications research and measurement. She was the recipient of the Jack Felton Golden Ruler Silver Merit Award, an AMEC Communication Effectiveness Award and PR Daily’s Best PR Research Award, recognizing her METRIC Model for measuring engagement. She and her co-authors received the Jackson Sharpe Award at the 2014 International Public Relations Research Conference (IPRRC) for their research on how to test the reliability of the traditional media standards. She also was included in PharmaVOICE’s 2012 list of the “100 Most Inspiring People” in the life sciences industry.


David Geddes, Ph.D., founder, communications research consultancy, Geddes Analytics

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Geddes also is chair of the Coalition for Public Relations Research Standards and past chair of the Institute for Public Relations Measurement Commission.


Michelle Hinson, University of Florida

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Sherry J. Holladay, Ph.D., University of Central Florida

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Tina McCorkindale, Ph.D., president and CEO, Institute for Public Relations

Photo of Tina McCorkindale, Ph.D.

Tina McCorkindale, Ph.D., APR, is president and CEO of the Institute for Public relations (IPR), an independent nonprofit foundation that focuses on research that matters to the public relations profession. She formerly was an associate professor of public relations at Appalachian State University and was a senior insights analyst for Visible Technologies and Cision. She has received numerous awards and honors for her teaching and research.

  

Julie O'Neil, Ph.D., associate professor and director of the Schieffer School graduate program, Texas Christian University

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Julie O’Neil, Ph.D., teaches, researches and consults in the areas of public relations, measurement and evaluation, and corporate social responsibility. O’Neil serves on the Institute for Public Relations Measurement Commission, the editorial boards of the Public Relations Journal and The Research Journal of the Institute for Public Relations, the International Public Relations Research Advisory Committee and the PRSA National Research Committee.

     

Capt. Staci Reidinger, M.A., MBA, APR+M, U.S. Marines

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Dustin W. Supa, Ph.D., assistant professor, public relations, College of Communications, Boston University

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Donald K. Wright, Ph.D., APR, Fellow PRSA, professor, public relations, Boston University

Photo of Donald K. Wright, Ph.D., APR, Fellow PRSA

Wright has been a founding theorist and researcher in the area of public relations and corporate communication ethics, research and measurement. His work appears in top professional publications, and he is the founding editor of Public Relations Journal.