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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Media Pitching for 2015: New Secrets That Work Now and in the Future

Professional Development Workshop Set 7

Journalists and bloggers are famously overworked and more wary than ever of PR pitches. Yet, some PR pros are consistently landing top-tier coverage for products and services across all industries. In many cases, journalists thank them for reaching out, and even for following up. How do they do it? Find dozens of practical tips that will immediately boost your media and blog coverage.

You’ll also:

Note: This session is a repeat from PD Set 5.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Smart has trained more than 6,000 communicators across the globe on how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman and Wells Fargo. He has twice been a top-rated presenter at the PRSA International Conference.