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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Building Trust: How to Predict the Public’s Trust in Organizations

Professional Development Workshop Set 8

Edelman and the Department of Advertising and Public Relations at the University of Georgia recently collaborated to examine predictors of trust in organizations. This panel discussion reveals the key findings of this study. Topics covered include the state of trust in organizations globally; choosing media that engender trust; predicting media channel use and managing trust based on public demographics; and examining the role ideology plays in trust of organizations.

You’ll also:

Final Presentation

(Available to registered attendees only. Register now!)


Bryan H. Reber, Ph.D., professor, University of Georgia

Photo of Bryan H. Reber, Ph.D.

Reber is co-author of academic books, chapters and popular college textbooks on public relations. Previously, he served for 15 years as director of public information at Bethel College, Kansas.


Michael Cacciatore, Ph.D., assistant professor, University of Georgia

Photo of Michael Cacciatore, Ph.D.

Cacciatore, joined the UGA faculty in August of 2013 after completing his doctoral work at the University of Wisconsin-Madison. His research focuses on risk communication. He teaches Introduction to Public Relations and public relations research methodology courses.


Ben Boyd, deputy chairman, practices & sectors and global chair, corporate practice, Edelman

Photo of Ben Boyd

 Boyd has worked in corporate communications for two decades. With Edelman, he directs the global Corporate Practice specializing in reputation management, corporate communications and issues management.  Boyd plays a central role in the firm’s work on the topic of Trust and the role of Trust in corporate positioning.