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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

A Road Map for Managing Reputation

Professional Development Workshop Set 7

Regardless of whether an organization is a corporation, a corporate brand or an association of shared interests, the tools to assess and guide decision making are similar. Unveil the major dimensions and specific drivers of reputation, ranging from more rational to emotional and easier to harder in order to achieve and sustain. Learn how to develop or enhance a research-based reputation road map, and integrate research insights into organizational reputation-building strategies and tactics.

You’ll also:

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Mark David Richards, senior vice president, managing supervisor, KRC Research

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In this role, Richards leads KRC’s healthcare, risk and crisis communications, energy and legal services practices. For the past two decades, he has led quantitative and qualitative research projects to identify insights, and advise public and private clients in strategic planning, branding and reputation, issues management, and measurement and evaluation.