(Banner graphic of PRSA 2017 International Conference logo)

PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Not a Simulation: Creating a Real Change Management Plan in Real Time

Professional Development Workshop Set 6

In this engaging session, you’ll find the most successful principles and practices for communicators who are tasked with advancing organizational change. Combining research with notable case studies and proven models, you’ll be guided through the construction of a change plan for an actual organization. While the organization will have its own unique scenario addressed, you will gain valuable insight that you can apply to your own organization.

You’ll also:

Final Presentation

(Available to registered attendees only. Register now!)


Gary Grates, principal, corporate and strategy, W2O Group

Photo of Gary Grates

Grates has more than 20 years of communications experience, with particular expertise in change management and employee communications. He previously was president/managing director of Edelman Change & Employee Engagement, and vice president of communications, North America, for General Motors.



Anthony D'Angelo, APR, Fellow PRSA, professor of practice, public relations, S.I. Newhouse School of Public Communications, Syracuse University

Photo of Anthony D'Angelo, APR, Fellow PRSA

D’Angelo also is an adjunct professor at Syracuse University. Previously, he served as director of operations for the St. Joseph's Hospital Foundation, director of communications for Magna Inc. and director of global marketing communications for a division of Carrier Corp.