Oct. 8–10 | Boston
Words have been the primary tool of PR pros for decades, but that’s all changing. Today, consumers and mobile audiences are responding to images more than text — visual proof through pictures is becoming the credibility factor on social media, and graphics are becoming the norm for explaining data. Examine case studies that demonstrate how a picture can truly be worth 1,000 words. Also, gain insights into the subtle legal ramifications of visual communications, and acquire knowledge about the types of elements and resources needed to create a dynamic visual communications campaign.
(Available to registered attendees only. Register now!)
Joseph J. Lewczak, partner, Davis & Gilbert
Lewszak represents numerous multinational, national and local advertising agencies, promotions agencies, advertisers, direct marketers and telemarketers.
Aric Simons, partner, Robinson & Simons E.P.
Simons represents clients in all areas of the entertainment industry, from artist representation, digital rights management, production, licensing, copyright protection, contract representation, tour management, corporate transactions and entity formation.
Doug Simon, president & CEO, D S Simon Media
Doug Simon founded D S Simon in 1986. He is an innovator in digital, social and strategic video communications and pioneered Internet Media Tours and PRketing® as communication tools. Simon has appeared on CNN, Fox News Live, NPR, PBS and First Business. He has written for the Huffington Post and has been quoted in USA Today on communications. Simon was the first-ever three-term president of the Publicity Club of New York (PCNY) and he is a former vice president of PRSA-NY.