(Banner graphic of PRSA 2017 International Conference logo)

PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Visual Communications: The Future of PR

Professional Development Workshop Set 6

Hosted by the Entertainment and Sports Section.

Words have been the primary tool of PR pros for decades, but that’s all changing. Today, consumers and mobile audiences are responding to images more than text — visual proof through pictures is becoming the credibility factor on social media, and graphics are becoming the norm for explaining data. Examine case studies that demonstrate how a picture can truly be worth 1,000 words. Also, gain insights into the subtle legal ramifications of visual communications, and acquire knowledge about the types of elements and resources needed to create a dynamic visual communications campaign.

You’ll also:

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Joseph J. Lewczak, partner, Davis & Gilbert

Photo of Joseph J. Lewczak

Lewszak represents numerous multinational, national and local advertising agencies, promotions agencies, advertisers, direct marketers and telemarketers.


Aric Simons, partner, Robinson & Simons E.P.

(Photo Unavailable.)

Simons represents clients in all areas of the entertainment industry, from artist representation, digital rights management, production, licensing, copyright protection, contract representation, tour management, corporate transactions and entity formation.

Doug Simon, president & CEO, D S Simon Media

Photo of Doug Simon

Simon founded D S Simon Media in 1986. He is an innovator in digital, social and strategic video communications and pioneered Internet Media Tours and PRketing® as communication tools.  Simon has appeared on CNN, Fox News Live, NPR, PBS and First Business. He has written for the Huffington Post and has been quoted in USA Today on communications. Simon was the first-ever three-term president of the Publicity Club of New York (PCNY) and he is a former vice president of PRSA-NY.