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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

All Business Is Social: The Bigger Opportunity for Public Relations

Professional Development Workshop Set 2

Practitioners are quick to focus on the reputational impact of social media on organizations. However, that misses a big opportunity, because by understanding content and conversations taking place, we can deliver powerful insights to an organization. These insights are valuable, not just to communication teams, but other departments within an organization. Learn how practitioners can be strategic communication advisers to organizations as social media is integrated within every department.

You’ll also:

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Stephen Waddington, digital and social media director, Ketchum Europe

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At Ketchum, Waddington advises clients throughout Europe. He also is president of the CIPR, the professional body for the UK public relations industry, and is a chartered PR practitioner.