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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Go Team! Managing and Motivating Across Generations for Best Results

Professional Development Workshop Set 1

Managing across multiple generations toward common goals can be difficult. Motivations vary and are hard to identify, much less categorize. Discover ways to create a team and a results culture that spans the ages, as well as hear ideas and approaches to managing, motivating and mentoring across multiple generations. Also, review case histories that can be applied to small staffs, boutique firms and even large organizations, where smaller teams can be assembled and motivated based on achieving common goals.

You’ll also:

Final Presentation

(Available to registered attendees only. Register now!)


Tom Gable, APR, Fellow PRSA, CEO, Gable PR

Photo of Tom Gable, APR, Fellow PRSA

A former financial journalist and Pulitzer Prize nominee, Gable holds many awards in public relations, including four PRSA Silver Anvils. He is publishing the fifth edition of his "PR Client Service Manual — Managing for Results," the classic agency management book used by agencies and universities throughout North America.