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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

How to Make the Leap From Social Media to Social Business

Professional Development Workshop Set 1

Is business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments. Review the five pillars of a social business, and hear success stories from organizations across different industries.

You’ll also:

Final Presentation

(Available to registered attendees only. Register now!)


Bernie Borges, founder and CEO, Find and Convert

Photo of Bernie Borges

Borges is also an author, speaker, blogger, podcaster and host of the Social Business Engine digital TV show.