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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Big Data, IoT and Privacy: The Need to Balance Between Targeting and Turnoff

Professional Development Workshop Set 1

Big Data and the Internet of Things (IoT) provide unprecedented opportunities for targeting, however, growing data privacy concerns are evoking pushback. Discover what you need to know to guide your company or client through this unchartered landscape. Hear unique experiences and perspectives on what implications of the digital data paradigm mean for professional communicators.

You’ll also:

Session Materials


Rebecca B. Andersen, M.S., IMC, APR, director, marketing and business development, LightCounting Market Research

Photo of Rebecca B. Andersen, M.S., IMC, APR

Andersen was one of PR News’ “15 to Watch Under 30” in 2007, and has won campaign-based awards, such as Marcom Creative, Magellan and Communicator. She currently serves as 2014 president of the PRSA National Capital Chapter, the largest chapter in the United States.


Kathy Stershic, principal consultant, Dialog Research & Communications

Photo of Kathy Stershic

In 2012, Stershic completed a Master of International Policy and Practice degree at the George Washington University’s Elliott School of International Affairs, with a focus on IT policy. She has worked extensively with Silicon Valley firms, and was president of SV-IABC from 2009 to 2010.