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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers

Professional Development Workshop Set 6

Your Session ROI

David Thompson, senior vice president, marketing, Ustream, Lin Dai, vice president, digital and TV entertainment, Emmis NY, and several customers will share their insights on why this new technique is working to reach targeted audiences and build brands.


David Thompson, senior vice president, Ustream

Photo of David Thompson

Since joining Ustream in 2012, David has grown the company’s marketing footprint and continues to evangelize the company’s vision to make live video streaming, mainstream. In his role, he oversees all marketing, product marketing, branding and communications efforts.

Lin Dai, vice president, Digital & TV Entertainment, Emmis NY

Photo of Lin Dai

Lin is responsible for all digital and television content and branded entertainment initiatives for the iconic music brand HOT97. He's utilized Ustream for a variety of initiatives, including press conferences, artist engagement, and most recently to stream a summer concert that attracted more than one million viewers.