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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Build the Path From Engagement to Conversion

Professional Development Workshop Set 8

Your Session ROI

Engagement via Facebook, Twitter and LinkedIn is one measure of success, but not the end goal. Real business success involves continuing the momentum of a successful social campaign to drive engaged fans to conversion. Discover how to get real business results from your social campaigns from Ryan McCracken, product manager, Vocus.

Final Presentation

(Available to registered attendees only. Register now!)


Ryan McCracken, product manager, Vocus

Photo of Ryan McCracken