Defining Corporate Character Through Strategic Public Relations: Examining the Risk and Reward of Corporate Social Advocacy on Character Reputation and Relationships
Professional Development Workshop Set 6
Your Session ROI
- The intersections of public relations, politics and new media.
- The influence of strategic public relations and corporate political advocacy on stakeholder relations and public opinion.
- The role social media plays in shaping public opinion of an organization’s corporate character and brand identity.
H.L. LaMarre, assistant professor, Temple University, will discuss the practical implications of social engagement, with a focus on the influence and effects of corporate sociopolitical advocacy on corporate character, brand reputation and stakeholder relations.
H.L. LaMarre, assistant professor, Temple University