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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

DO NOT USE Is PR Social, or Is Social PR? The Medium vs. the Message

Your Session ROI

Marc Cowlin, global director, PR and corporate communications, Meltwater, will talk about how the social dialogue marketing model has changed the PR landscape dramatically, as well as the huge opportunities — and pitfalls — the social media landscape offers the modern PR professional.

Presenter

Marc Cowlin, global director, PR and corporate communications, Meltwater

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