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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Newsworthiness: New Context & Opportunities for PR

Professional Development Workshop Set 6

Your Session ROI

Sarah Skerik, vice president, content marketing, PR Newswire, will share how to develop a framework centered on internal newsmakers, seasonal events, trends and forecasts that will help you capture all media opportunities for your organization.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Sarah Skerik, vice president, content marketing, PR Newswire

Photo of Sarah Skerik