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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Attract, Engage and Convert: How PR Can Get Ahead With Content Marketing

Professional Development Workshop Set 6

Your Session ROI

Lee Odden, CEO, TopRank Online Marketing, will discuss how the mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing, and how an integrated approach to creating content is critical for influencing growth in media and new business.


Lee Odden, CEO, TopRank Online Marketing

Photo of Lee Odden

Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting with some of the best-known Fortune 1,000 B2B and B2C companies and fast growing technology start-ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.