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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

DO NOT USE Social Commerce and the Role of Today’s Communicator

Aligning Your Organization Around a “Social Core” to Maximize Business Performance

Note: Prior registration required.

Presented by The W2O Center for Social Commerce, S.I. Newhouse School of Public Communications, Syracuse University

Does social commerce really change everything? How do you invest properly in the underpinnings of a truly social enterprise — media, technology, marketing, communications — in order to achieve sustained performance?

In this session, you’ll learn how to construct a framework for positioning social commerce as a competitive advantage, as well as leverage all of the elements so that they align with your company’s overall business objectives. You’ll also learn how to: