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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

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What the Heck is Reputation Management Anyway?

Sunday Half-Day Pre-Conference Course

Note: Prior registration required.

Hundreds of communication consultants and firms include reputation management in their portfolios of services. Yet, what most of them provide is measurement and monitoring, and sometimes analysis — a far cry from true reputation management.

This session promises to be provocative, and will address:


John Doorley, M.S., director, Mindful Reputation and co-author of the leading, peer-reviewed text, “Reputation Management”, New York University

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Doorley previously was head of corporate communication at Merck & Co., Inc., which was named “America’s Most Admired Company” for seven of his 12 years there (by the annual Fortune Magazine survey). He has been the chief speechwriter for CEOs of major firms, has co-authored one of the most successful texts on reputation, “Reputation Management,” and has copyrighted a process to help firms measure, analyze, monitor and manage their reputations. He developed and taught the world’s first undergraduate course in reputation management at Rutgers University in 2002, and the first such graduate course, at New York University in 2012. He also co-authored the new best selling book, “Rethinking Reputation.”