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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Identifying an Unrecognized Emerging Health Crisis and Telling the Story

Professional Development Workshop Set 7

Your Session ROI

Julie Batliner, managing director, Carmichael Lynch Spong, and Cassie France-Kelly, director, HNH Public Relations, DSM Nutritional Products, will unveil the campaign that promoted the importance of DHA Omega 3 in daily diets.


Julie Batliner, managing director, Carmichael Lynch Spong

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Batliner oversees the day-to-day operations, supervising staff in both Minneapolis and New York City. Her client work has won more than 50 awards, including the highest honors from PRWeek and the SABRE awards. She also has received personal recognition for her achievements. Batliner was named one of the Minneapolis/St. Paul Business Journal’s Forty Under 40 honorees and a finalist for PR News’ Account Director of the Year. She was also honored as one of PRWeek’s 40 Under 40 for 2011, which recognizes PR professionals nationwide who exhibit innovative thinking, determination and business results for their clients.

Cassie France-Kelly, director, HNH Public Relations for DSM Nutritional Products

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With more than 15 years of journalism, public relations and corporate communications experience, France-Kelly has spent the last seven years building consumer public relations programs for life’s DHA. In her role, she provides strategic communications counsel while overseeing a range of public relations, media relations, marketing communications, public affairs, event planning and crisis communications activities and efforts in the U.S. and various international markets.