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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Crisis Mode: Communicating With Grace While Going Mach 1 (With Your Hair on Fire)

Professional Development Workshop Set 3

Your Session ROI

Discover the plan that helped the LIVESTRONG Foundation move beyond controversy. Rae Bazzarre, founding partner, The MACH 1 Group, and Katherine McLane, founding partner, The MACH 1 Group, will discuss how they charted a strong course forward.

Final Presentation

(Available to registered attendees only. Register now!)


Rae Bazzarre, founding partner, The Mach 1 Group

Photo of Rae Bazzarre

Bazzarre is a communications professional with more than 15 years of experience in media relations and public affairs for world-renowned non-profits. In addition, she has significant sports communications experience working with professional athletes, world-class athletic events and industry titans including Nike, IMG and the Olympic Games to harness the power of sport to effect positive social change around the world.


Katherine McLane, founding partner, The Mach 1 Group

Photo of Katherine McLane

McLane serves as the cancer nonprofit organization’s chief communications and crisis management architect. She leads strategic communications planning and rapid response operations for the Foundation, and is responsible for the promotion of its mission and policy initiatives.