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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Agency & Brand Workshop: Social Tools & Best Practices

Professional Development Workshop Set 1

Your Session ROI

In this interactive workshop, both agencies and in-house PR teams will discuss how they use social PR tools and how to redesign the traditional time-consuming media reporting process, into efficient, automated social media workflows. Experts at Netvibes will present recent agency and brand case studies, and give a hands-on demo of how to pull together multiple social tools to create a custom social PR dashboard. PR News' "PR Trainer of the Year," Sally Falkow, will facilitate the agency-brand discussion and present the latest best practices in social PR.


Sally Falkow, APR, president, PRESSfeed

Photo of Sally Falkow, APR




Vincent Chang, director, strategy, UX and marketing, Netvibes

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Chris Damsen, vice president, business development - Americas, Netvibes

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