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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The Passion Conversation: Inspiring Your Staff and Supporters to Love Your Brand

Professional Development Workshop Set 1

Your Session ROI

Geno Church, word-of-mouth inspiration officer at Brains on Fire, will explain why the time is now for businesses to go beyond the product conversation to understanding, sparking and sustaining “the passion conversation,” or why your business is in business.


Geno Church, word-of-mouth inspiration officer, Brains on Fire

Photo of Geno Church

Church is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains on Fire, Church has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, Rage Against the Haze and many others.