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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The "Interest Graph:" A Shift in Social Media

Professional Development Workshop Set 8

Entertainment and Sports Section

Your Session ROI

Sports and social media are natural connections; sports fans rant about everything from their favorite teams to a blown call in last night’s games. With platforms like Facebook built for the “social graph,” or connecting with friends, the culture of social is moving toward the “interest graph” — people with shared interests connecting, debating and discussing. Dan Wade, senior vice president, activation, Lockerdome, gives an in-depth analysis of the shift to “interest graph” and its impact on brands and social media.


Dan Wade, senior vice president, activation, LockerDome

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Wade builds and executes campaigns for brands, athletes and professional sports teams on top of LockerDome's swiftly growing platform and highly coveted user base. LockerDome has been called "Facebook on steroids" and a “future Wall Street darling” by MarketWatch, named one of Forbes magazine's "2013 Sports Names You Need to Know," and labeled by Adweek as “in the center of the digital revolution.”