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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Rethinking the Journey to Public Relations Leadership

Professional Development Workshop Set 7

Your Session ROI

During the past four months, PRSA has been developing a program that marries the trusted professional’s mind-set with the skill-sets gleaned from the industry’s most successful practitioners and best academic thinking. Bill Wiersma, founder and principal of Wiersma and Associates, LLC, and Michael Kelly, CEO, GigaMarketing/GigaCommunication, detail this new PRSA leadership initiative that integrates professionalism with new skills for public relations, communications and collaboration.

View the session Prezi at: http://prezi.com/k2rdxbfvpaa3/professional-platform-to-rethink-the-journey-to-pr-leadership/?utm_campaign=share&utm_medium=copy


Bill Wiersma, founder and principal, Wiersma and Associates, LLC.

Photo of Bill Wiersma

Wiersma previously held executive responsibilities as a director in a Fortune 200 company and as a board member and president of a privately held technology company.


Michael Kelly, SNCR Fellow, CEO, GigaMarketing/GigaCommunication

(Photo Unavailable.)