(Banner graphic of PRSA 2017 International Conference logo)

PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Best Practices for B2B Public Relations

Professional Development Workshop Set 4

Your Session ROI

The increasing emphasis on targeting core audiences, identifying active influencers and establishing relevant benchmarks present a challenge for PR professionals. Johna Burke, executive vice president, BurrellesLuce, will take a comprehensive look at ways to create qualified leads and retain existing clients. She’ll also share tactics and tools to help you select key performance indicators, and in cooperation with other business units, implement programs whose results can be assessed by applying those KPI benchmarks.   


Johna Burke, CMO, BurrellesLuce

Photo of Johna Burke

Burke has more than 22 years of professional experience in communications, media and public relations, and was PR and IR director at U-Haul International for nearly 11 years.