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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

DO NOT USE Managing the Process of Managing: Up and Down

Your Session ROI

It has been wisely observed that we often hire people for their experience and fire them for who they are. Managing both ways (up and down) is the hardest part of getting a job done — “the people piece” is complicated by the differing needs of the “generational tribes.” Edward J. Menninger, APR Fellow PRSA, founding partner, Communicating@CulturalContext will examine these generational differences, and delve into some of the things we need to understand to be more effective in the managing process (up or down).