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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Hispanic Media: A New Wave of Engagement

Professional Development Workshop Set 8

Your Session ROI

Today, Hispanic media — both established networks and new — are adopting new rules of engagement intended to woo the new generation of U.S. Latinos. Programming, news and entertainment are increasingly speaking to viewers in both languages. Carolina Guana, multicultural group account director, Allison+Partners, reveals how PR should realign itself to engage with the nation’s fastest-growing population.

Final Presentation

(Available to registered attendees only. Register now!)


Carolina Guana, vice president, Nuestra Voz, Allison+Partners

Photo of Carolina Guana

Guana is responsible for managing the firm’s Nuestra Voz practice. Her client work is diverse, ranging from Toyota and Universal Technical Institute to community outreach campaigns for Expect More Arizona.