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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Getting a Seat at the Table: Connection, Credibility, and Courage

Professional Development Workshop Set 7

Your Session ROI

Communicators who have a “seat at the table” drive change, influence leadership and get results — even in the most difficult cultures. Nancy Sharp Voith, APR, managing director, CRA, Inc., and Michelle McDermott, managing director, CRA, Inc., will reveal the practical, deliberate steps respected communicators take to earn — and keep — their seats. These include how to get smarter at planning interaction and communication, how to stay connected with people through “dripping,” and how to move relationships forward by using the element of favorable surprise.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Nancy Sharp Voith, APR, managing director, CRA Inc.

Photo of Nancy Sharp Voith, APR

Voith provides clients with hard-to-find, game-changing communication and marketing talent. Prior to CRA, she led EDS’ Global Employee Communications, achieving engagement among the company’s 140,000 employees in 70 countries.


Michelle McDermott, managing director, CRA, Inc.

Photo of Michelle McDermott

McDermott is a communication strategist with expertise in leading change communication for strategic initiatives and transformations, and building leadership communication competency. Before CRA, she was a consultant with Andersen Business Consulting.