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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Making B2B and B2C Work Together: The New Integrated PR

Professional Development Workshop Set 6

Your Session ROI

As today’s consumer becomes more educated about the contents and manufacturing processes of products — whether it’s food, household products, electronics or building materials — PR professionals are challenged to blend B2B and B2C skills. Josiah McClellan, APR, director, food market issues and sustainability, SmithBucklin, will offer lessons on creating unique partnerships, pioneering barrier-breaking pilot projects and building a public relations campaign around clear value propositions for all links in the chain.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Josiah McClellan, APR, director of food market issues and sustainability, SmithBucklin, USB Project Management

Photo of Josiah McClellan, APR

McClellan is responsible for managing projects and programs under the company's sustainability initiative. He has written articles for B2B Marketing Magazine and Marketing Daily, and has received the Silver SABRE and Silver Anvil Awards of Excellence.