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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Key Elements of Agency Management

Professional Development Workshop Set 4

Counselors Academy

Your Session ROI

Indra Gardiner, founder and chief influence officer, I.D.E.A.; Abbie S. Fink, vice president and general manager, HMA Public Relations; and Tom Garrity, president, The Garrity Group, will cover key issues such as recruiting & retaining, growing your business, understanding legal, being profitable, and more. Following a rapid fire presentation, senior agency leaders will answer questions. Whether you are just getting started or have been in business for a while, you will get inspired and find takeaways from this very “Counselors Academy”-style session.


Indra Bowers, founder and chief influence officer, i.d.e.a.

Photo of Indra Bowers

Gardiner is the 2013 chair of PRSA’s Counselors Academy Section. She also sits on the Executive Committee of the National Conflict Resolution Center, and is on the Arts Advisory Committee for the San Diego International Airport.


Abbie S. Fink, vice president and general manager, HMA Public Relations

Photo of Abbie S. Fink

Fink is a recognized authority on marketing communications strategies and has made presentations to a wide variety of organizations, including the Southwest Legal Marketing Association and PRSA.


Tom Garrity, president, The Garrity Group

Photo of Tom Garrity

Garrity's work has been honored by various national public relations, marketing and advertising associations. He is a TCU alum and board member of Ronald McDonald House Charities (NM and New Mexico First).