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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The New Secrets of Media Pitching Success

Professional Development Workshop Set 4

Your Session ROI

Some PR pros are consistently landing top-tier coverage for products and services across all industries. In many cases, journalists thank them for reaching out and following up. How do they do it? Michael Smart, principal, MichaelSMARTPR, offers dozens of practical tips that will immediately boost your media and blog coverage. He’ll cover what to say or write to grab journalists’ and bloggers’ attention every time, and leave participants with a renewed confidence that media pitching is an effective outreach tool.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Smart has trained more than 4,500 communicators across the globe how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman, Wells Fargo, and many other organizations. He has twice been a top-rated presenter at the PRSA International Conference.