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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Developing a Strategic Mindset: Get Your Boss to Use Your Advice Now

Professional Development Workshop Set 4

Your Session ROI

Getting heard at the right management level and having truly immediate strategic impact is what most of us seek to accomplish. James E. Lukaszewski, ABC, APR, Fellow PRSA, president, Lukaszewski Group, Division at Risdall Public Relations, will examine how managers and leaders think and decide. He’ll explore the crucial differences between a strategic mindset and public relations thinking. Through great stories, fascinating examples, and other techniques, he’ll help you develop a management perspective.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus, president, The Lukaszewski Group, a Division of Risdall Marketing Group

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

Lukaszewski is among the most widely-known crisis PR practitioners and senior executive coaches in North America.