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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

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Setting Standards for "Glocal" Communications Without Killing Creativity

Professional Development Workshop Set 3

Your Session ROI

With various business groups, products, organizations and subsidiaries executing PR, driving a cohesive message can be a challenge. Equally challenging is the implementation of a global communications strategy in a locally appropriate way. Heather Knox, communications director, Microsoft Corporation; James Desler, corporate communications director, Microsoft Corporation; and Kate Steele, senior director, EMEA CRL, Weber Shandwick Worldwide, will spotlight a case study from a corporate field and agency point of view to outline an approach to storytelling, measurement and community that resulted in a step-change in PR.


Heather Knox, communications director, Microsoft Corporation

Photo of Heather Knox

Knox currently leads Microsoft’s commercial communications for the Office division. From 2009–2012, she led Microsoft's EMEA Communications team and a community of 60+ PR professionals while based in Paris.


James Desler, communications director, Microsoft Corporation

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In his current role, Desler heads PR for Microsoft’s Business Division. Prior to Microsoft, Desler headed public affairs with the International Trade Administration, State Department and U.S. Department of Defense.

Kate Steele, EMEA CRL/senior director, Weber Shandwick Worldwide

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Steele leads the Microsoft account based in Weber Shandwick's London office. She has 18 years of experience in marketing and communications, specializing in pan-regional and global account management, corporate storytelling, and reputation management.