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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

TV Syndication and Brand Communications: A Multi-Platform PR Opportunity

Professional Development Workshop Set 3

Your Session ROI

Is a high-quality syndicated television show in your communications plan? Mario Armstrong, digital lifestyle expert, “TODAY,” and Doug Simon, president and CEO, D S Simon Productions, are turning television syndication into an effective communication tool for brands and organizations with their showcase, “The Best of CES,” produced for Intel and Lowe’s. They will provide insight on the best way to produce high-quality content that can be used for promotional purposes across multiple media and social media platforms.


Mario Armstrong, digital lifestyle expert, "TODAY"

Photo of Mario Armstrong

Armstrong is a media personality and Emmy award-winning TV host. He has appeared on “Dr. Oz,” “Steve Harvey,” “Rachel Ray,” “Katie Couric” and “Inside Edition.” Armstrong is also an on-air contributor for several networks.



Doug Simon, president & CEO, D S Simon Media

Photo of Doug Simon

Simon has worked with governments, nonprofits and Fortune 500 corporations to help craft their B2C and B2B strategies.