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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Cisco’s Comeback: Recasting the Networking Pioneer as an Internet Visionary

Professional Development Workshop Set 3

Your Session ROI

“Everybody Hates Cisco,” screamed a CNNMoney headline in the summer of 2011. To employees and executives alike, that’s exactly how it felt. David W. McCulloch, senior director, corporate communications, Cisco, unveils how the company sharpened its edge by re-engaging influencers with a bold new vision for the future connectivity of people, processes, information and devices. Dubbed the “Internet of Everything,” it became the rallying cry for Cisco’s stunning revival.

Final Presentation

(Available to registered attendees only. Register now!)


David W. McCulloch, head of communications, GE Power Digital

Photo of David W. McCulloch

McCulloch leads a 25-person team responsible for public relations and analyst relations in the U.S., Canada and Latin America. McCulloch is a company spokesperson and drives communications strategy, messaging, crisis management and M&A activity. He is president of PRSA Silicon Valley.