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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

ITT Corporation: Rebuilding a Brand From the Inside Out

Professional Development Workshop Set 2

Your Session ROI

While most companies invest heavily externally during times of change, a major manufacturer focused on building its reputation from the inside out. Kristal Sauer and Hillary Goodman, consultants, Gagen MacDonald, give an inside look at ITT's focus on mobilizing global leaders to be the “real social media” of the organization. They will reveal how this approach paid off with more engaged employees, greater clarity and alignment around the company’s strategy, and positive business results.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Kristal Sauer, consultant, Gagen MacDonald

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Sauer brings a strong understanding of the challenges of the corporate environment to the consulting space. Currently, she is working with a $2 billion global diversified manufacturer of engineering and technical solutions to support the day-to-day activity of their corporate communications function.

Hillary Goodman, consultant, Gagen MacDonald

Photo of Hillary Goodman