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PRSA 2017 International Conference

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Cut Through the Clutter

Professional Development Workshop Set 3

Your Session ROI

Is your copy easy to read? Academics have tested and quantified what makes copy easy to read. Unfortunately, the research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it. Ann Wylie, president, Wylie Communications, Inc., unveils a tool you can use (which you probably already have, but might not know it) to quantifiably improve your copy’s readability.

Final Presentation

(Available to registered attendees only. Register now!)


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie’s workshops take her from Hollywood to Helsinki and to such organizations as NASA, Nike and Nokia. She has earned more than 60 awards, including two IABC Gold Quills, for her work.