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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

The New Corporate Philanthropy: The Role of Strategic Partnerships

Professional Development Workshop Set 2

Your Session ROI

No longer is corporate giving about writing checks for purely altruistic purposes — it’s about reputation management. Mike McDougall, president of McDougall Communications, reveals how the world’s smartest organizations and nonprofits are setting a new bar for giving through innovative strategic partnerships. He’ll also cover the role that senior communications practitioners must take in guiding their organization’s philanthropic priorities, principles and processes.

Session Materials

Final Presentation

(Available to registered attendees only. Register now!)


Mike McDougall, APR, Fellow PRSA, president, McDougall Communications

Photo of Mike McDougall, APR, Fellow PRSA

McDougall formerly served as global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and director of Worldwide Public Relations for Eastman Kodak Company.