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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Coca-Cola Journey: A Fun, Fearless Approach to Corporate Storytelling

Professional Development Workshop Set 1

Your Session ROI

Mallory Perkins, social media analyst, The Coca-Cola Company, will share how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.


Mallory Perkins, social media analyst, The Coca-Cola Company

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