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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Real-Time Marketing: How Brands Successfully Culture-Jack the Big Moments

Professional Development Workshop Set 1

Your Session ROI

Ephraim Cohen, executive vice president of technology and digital content, and Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, will explore how to plan, prepare and engage in real-time marketing.

Session Materials


Ephraim Cohen, executive vice president, technology and digital content, The MWW Group

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Alissa Blate, executive vice president, global consumer marketing practice leader, The MWW Group

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