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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

Perfect Pitching: Intrigue Overworked Journalists and Please Wary Bloggers

Professional Development Workshop Set 8

Journalists are fewer and farther between, and more harried and overworked than ever. Bloggers are even developing a reputation for impatience with — and aversion to — public relations pitches. While coverage in top outlets, whether traditional or new media, is still a powerful way to reach key audiences, the methods for reaching out to these influential opinion leaders are changing. Gain practical tips that immediately will boost your media and blog coverage, despite the transformation of the media landscape.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.