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PRSA 2017 International Conference

The Spirit of Revolution: Communications in the 21st Century

Oct. 8–10 | Boston

Note: You are browsing information about a previous PRSA International Conference. Visit the program page for this year’ event.

How To Be the Best Trend Spotter

Professional Development Workshop Set 8

Being a professional public relations trend spotter requires a combination of knowing what is coming in our industry and what our clients/bosses are going to need — all while keeping a steady eye on the day-to-day. However, that big-picture/small-picture view will help you identify those emerging trends to keep you above the loop! Learn how to:

Session Materials


Richard Laermer, CEO, RLM PR

Photo of Richard Laermer

Laermer is an often-quoted expert in marketing and media. RLM PR, a 20-year-old independent communications firm, rose to prominence as the first to bring then unheard of dot-coms to the covers of magazines all over the world. RLM was online when online wasn’t cool, and then when it was. More recently, RLM has become the go-to consultant for doses of social media reality. As a public relations pro, Laermer is well-known as author of perennial handbook, “Full Frontal PR,” and 2002’s “TrendSpotting,” as well as four other titles, including the “Native’s Guide to New York” series from WW Norton. He is a featured writer on The Huffington Post, and his BadPitchBlog, co-managed with Kevin Dugan, previously received PRSA’s Bronze Anvil Award of Commendation for Best Blog.